🎣 See your first-year STR deduction, free β€” no signup, no card. Tax-ready books your CPA files from.
🎣 CPA Partner Program

Built for CPAs who get real estate.

RentReel is bookkeeping designed around the STR tax loophole: REPS, Β§469 material participation, cost seg, Schedule E automation. If you have STR-heavy clients, this makes them (and you) look good.

πŸ‘€ Client-side demo 🀝 CPA view demo πŸ“‹ Tax rules audit πŸ“§ Apply now
The Deal

What partners earn

Two tiers, plus a custom option for channel partners with 100+ clients. Every client referred at the discounted CPA-referred rate.

Cash
Signup Bonus
One-time payment when your referred client subscribes to Investor. Vests after 60 days of retention (protects both sides from day-1 churn). Full amount disclosed in your application reply.
Rev-Share
Recurring Β· 24 months
Percentage of monthly revenue for 24 months per client. Structured to compound with your book. The more clients you refer, the more predictable the annuity.
Free
Personal Account
Lifetime Investor account for yourself so you can explore the product and use it with your own portfolio.
✦ Beats the market
Our per-client 2-year payout is materially higher than Stessa's and Baselane's public partner programs, and your clients get real dollar savings on top. Exact numbers walked through when you apply below.
Client Rate

Your clients get a standing discount

Referred clients pay below the public $79/mo through your personalized partner link. We share the exact partner rate privately when you apply, so the savings feel like a real benefit of working with you.

Public Investor price
$79/mo
Your clients, through your link
Below public
Exact partner rate
Shared on approval
Full economics
Disclosed when you apply
Your Math

Payout scales with your book

Signup bonus stacks with 24 months of recurring revenue share per client. When you apply, we walk through the exact per-client cash and the 2-year projection for the book size you're bringing.

1) One-time signup bonus per client
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2) Recurring revenue share Γ— 24 months
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3) Real dollar discount to your clients
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2-year cumulative payout
Beats Stessa & Baselane

We share the full numbers privately when you apply below, including churn-adjusted projections and the enhanced Founding 15 payout structure.

Founding 15 Β· Enhanced Deal

First 15 partners get paid more

The Founding 15 cohort stacks a bigger cash deal and soft benefits on top. All slots open Β· nobody signed yet.

Bigger
Signup Bonus
Enhanced one-time payment over Standard tier. Still vests at 60 days retention.
Higher
Recurring Β· 24 months
Higher rev-share percentage than Standard. Meaningfully more per client over the full 24-month window.
Free
Free firm seats
A free RentReel account for you and anyone at your firm you designate β€” full-value seats for your whole firm.
Limited to first 15 Β· 15 slots open

+ soft benefits stacked on top

  • Testimonial spot on rentreel.co homepage: your firm name + logo + quote in the "Trusted by CPAs" section
  • Case study feature: one-page write-up of your firm on the RentReel blog
  • Co-branded "Send to my CPA" template: your firm's branding on client export emails
  • Direct DM/Slack access to the founder (me) for feature requests from your clients
  • Quarterly office hours: 30-min group call with other founding partners to share tactics
Founding partner slots close at 15 partners or Dec 31 2026, whichever comes first. After that: Standard tier only.
Channel Partner Tier

100+ clients? Custom deal.

For firms with a book of 100+ STR-heavy clients, we build a custom package.

Extended
Longer Recurring Window
Longer duration than Standard tier. Recurring revenue share stretches meaningfully past 24 months. Structured to compound with a large book.
Custom
Structure
Signup bonus, rev-share %, and duration all negotiable when you're bringing 100+ STR-heavy clients. Direct conversation with the founder to structure.

Plus co-marketing: logo on RentReel homepage as a channel partner, shared blog content, quarterly co-hosted webinar for our operator community. Direct conversation with the founder to structure.

The Ask

What we ask of you

In exchange for the compensation above, we ask three things, none particularly heavy.

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Introduce RentReel where it fits

STR-heavy clients, clients wrestling with mortgage 1098s or Schedule E complexity, clients aiming for REPS or Β§469 material participation. Not everyone, just where it's genuinely a fit.

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Quarterly feedback loop (30 min)

Once a quarter, hop on a 30-min call or async thread with the founder. Share what's working with your clients, what's broken, what's missing. Async is fine.

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Ad-hoc rule validation

Occasionally we'll ship a new tax feature (say, QBI safe harbor detection). We'll ping you a preview and ask: "Does this check out?" You reply yes / no / here's the tweak. Takes 5 min.

Apply to become a partner

3-minute application. I read every one personally and reply within 24 hours. First 15 partners get founding-member benefits.

By submitting you agree to receive a personal reply from Jordan Ueltschy about the partnership. No marketing spam, ever. Prefer email? partners@rentreel.co